The first 6-month figures for Spotify suggest what we’ve all known - the concept is likely to fail. With users streaming an astonishingly low average of just 370 tracks in the 6 months, the service is not meeting music-lover needs.Looking at the figures in more detail, 370 tracks breaks down to:
- average usage is just 2 tracks per day (yes, TWO only)
- average usage is significant as Spotify claims no “honeymoon” drop-off
As to the music choices, Lady GaGa dominated the Spotify charts along with Now That’s What I Call Music compilations and the Clubland CDs. Which suggests Spotify is the new, online version of Woolworths - a music service for people who don’t follow music for quality or depth.
No problem with people enjoying good pop music, but professional services like iTunes and Last.FM will continue to dominate for serious music lovers.
