Valentines - the style of advertising - the attraction of style

Apple is a wonderful inspiration in so many ways, from computers to operating systems to iTunes and to iPods. And let's not forget Pixar and Toy Story and all the rest. A large part of their success is clarity of both design and message.

The Apple Macintosh has always been the Lotus to the Ford of Microsoft. The Mac is sleek, focussed, powerful and fast. It will get the same job done in half or even a third of the time. Part of the reason is it has a much better operating system - optimised for design, graphics, images and video.

So it is perhaps no surprise the advertising used by Apple is also sleek, impressive and clever. It is not trying to be all things to all people - and master of none. Apple's brand is about quality, purpose, clarity - and colour.

Apple's design of their computers revolutionised the industry, blew apart the entrnenched greys and off-blues of the mainstream, suggesting that computers were great tools but could also look great - like a Lotus.

So it's also no surprise the advertising by Apple for Valentines Day will be clever and colourful.

We love it.
::